Visual Identity for recommended
Olympus Fellowship.

In cooperation with the House of Photography / Deichtorhallen Hamburg, the Foam Photography Museum in Amsterdam and the Photography Forum Frankfurt (FFF), every two years Olympus grants Recommended / Olympus Fellowships to three promising young art photographers.

COOMEDIA developed the “Recommended” concept and is running the project together with Olympus and the museum partners. As the design partner, ondesign developed the overall visual identity. An intelligent key visual and attention-getting design for all touchpoints like web, print and exhibitions result in an exciting platform for the new cult brand and for young photography.

 

www.recommended.photo

 
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Project Scope

Logo Design
Type Design
Corporate Design
Editorial Design
Webdesign

Logo, colour, typography – a frame for photography

In this project the main visual focus needs to be on the artistic photography, so the designers worked with a very reductive yet impactful formal language. The new logo, bold typography and a clear signal colour give room for playful artistic treatment with high recognition.

One catalogue, three young positions

The team put together a 80-page exhibition catalogue. Based on concept and content development by COOMEDIA, this is a high-quality documentation of the international collaboration of museums, curators and artists, with a modest presence by the sponsor. For the catalogue, a contemporary design idiom was developed that contrasts the “youthful” positions of the artists with contemporary discontinuities in typography and layout. This made it possible to unite three very different artistic approaches in one editorial design.

More Editorial Design

Website and exhibition materials – everything for the big day

In addition to the unusual www.recommended.photo internet presence, COOMEDIA also tasked ondesign with all exhibition communication, including print materials, lettering and presentation elements. The three Recommended fellows and their works were presented to the public at the Photography Triennial in Hamburg.

„For the Recommended / Olympus Fellowship, ondesign created an intelligent key visual with great empathy, and developed a special design approach for all touchpoints that has been very well-received by our partners and the public.“

Olaf Kreuter, Head of Consumer Marketing, Germany and Austria, Olympus Germany

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