Hamburg’s Reeperbahn in St. Pauli is one of the world’s legendary entertainment and red-light districts, and remains a favourite of visitors to Hamburg to this day.
The logo, name and tagline of “Reeper B.” show where the new beer brand hails from, with a look that hearkens back to the days when a sailor on shore leave would come here for an, er, good time. Six beers and six girls set the mood at any kind of event in Hamburg and beyond – in love with St. Pauli.
Branding
Logo design
Tagline development
Typography
Packaging
POS materials