Relaunch Werkmeister Sleep Culture

Werkmeister is a leading manufacturer of sleep systems – high-end pillows, mattresses and box springs. We are helping them completely reinvent themselves.

ondesign is working with Werkmeister on a complete brand relaunch including repositioning and new brand identity system, tagline development and comprehensive corporate design for all touchpoints: online, offline and POS. A uniform communications system for B2B and B2C, with a brand-centric visual world starting from a redrawn signet of the Werkmeister seagull.

Scope of the project

Positioning
Claim development
Corporate design
Web design
B2B communication, online/offline
Exhibition design
Packaging

CTC
CTC
Corporate design
Fattorie Romeo del Castello
FATTORIE ROMEO DEL CASTELLO
Corporate design
COOMEDIA
COOMEDIA
Corporate design
Werkmeister Schlafkultur
WERKMEISTER SCHLAFKULTUR
Corporate design
Bologna
BOLOGNA
Corporate design
Kates – Die Tennisplatz-Profis
KATES – Die Tennisplatz-Profis
Corporate Design
Schliemann de Haas
SCHLIEMANN DE HAAS
Corporate design
Heinz Sielmann Stiftung
HEINZ SIELMANN STIFTUNG
Corporate design
Ecole Schulverwaltungssoftware
ECOLE SCHULVERWALTUNGSSOFTWARE
Corporate design
Hydrosol - Corporate- and Event-design
HYDROSOL
Corporate design/event design
Knoell Finance
KNÖLL FINANCE
Corporate design
AWI
AWI
Corporate design
MUSEUM MACHT STARK
MUSEUM MACHT STARK
Corporate design
I VIGNERI
I VIGNERI
Corporate design
CITY MANAGEMENT HAMBURG
CITY MANAGEMENT HAMBURG
Corporate design
RENNSTEIG
RENNSTEIG
Corporate design
TAURON
TAURON
Naming
Corporate design