The visual identity for the Franciacorta Pas Dosé Riserva 2004 “QDE” is based on its characteristic regular perlage. These little “beads” of almost equal size, that make it as rare as a string of pearls, become a decorative and identity-promoting element on the label. The gift pack is designed as a treasure chest and discloses its precious contents with the words, “Time and experience that have transformed grapes into emotions”.
Packaging