This Sicilian vineyard at the foot of Mt. Aetna has been family-owned for centuries. ondesign completely recast the old family coat of arms with its three pilgrim symbols (scallop, staff, rosemary sprig), and gave it an elegant feminine note, appropriate to the new mother-daughter management team. We also designed a complete alphabet based on a Jugendstil-era wine label. We created wine labels with historical wallpaper motifs from the family’s classicistic country estate. The olive oil produced by the Fattorie’s centuries-old trees got its own product branding under the name Felicjuso.