BERRYLINE B'

A brand, and a letter that says it all: B'

For its client Berryline, ondesign developed a brand for a lifestyle of sport, fitness, fun and high energy. The agency provided the positioning, name, tagline development and packaging. The tagline is B' FIT, B' FAST, B' FIRST. With three vitamin rich energy mix varieties featuring cranberries and cashews, raisins and pecans or guarana, it’s easy to choose: B’ CLASSY, B’ CLEVER or B’ ENERGY

Scope of the project

Positioning
Name development
Claim development
Logo design
Corporate design
Web design
Packaging

Kulturbauten

ondesign puts a new face on KULTURBAUTEN: A well-known theatre will continue the tradition of its popular dance, variety and acrobatic performances at a new location. The new corporate design makes contemporary stage performance come to life, while drawing strength from the artistic roots and the legacy brand character of the “Flying Buildings.”  The visual experience is centred on the word module KULTURBAUTEN and the graphically revised symbol of an angel on a wagon wheel. In the free play of the design components, new configurations continue to be created for web, posters, façade design and flyers.

Scope of the project

Logo design
Corporate design
Web design

Relaunch Werkmeister Sleep Culture

Werkmeister is a leading manufacturer of sleep systems – high-end pillows, mattresses and box springs. We are helping them completely reinvent themselves.

ondesign is working with Werkmeister on a complete brand relaunch including repositioning and new brand identity system, tagline development and comprehensive corporate design for all touchpoints: online, offline and POS. A uniform communications system for B2B and B2C, with a brand-centric visual world starting from a redrawn signet of the Werkmeister seagull.

Scope of the project

Positioning
Claim development
Corporate design
Web design
B2B communication, online/offline
Exhibition design
Packaging

GATEPROTECT

gateProtect has established itself alongside the big names in the IT security industry as an insiders’ tip with cutting-edge technology. The new branding stands for the claim to innovation leadership, occupies a colour scheme not yet used in this sector and expresses the USP in a nutshell: eGUI – the ergonomic interface.

Scope of the project

Naming
Claim development
Logo design
Corporate design
B2B communication, online/offline
Web design
Exhibition design

RENNSTEIG

The company from the Knipex Group that continues the tradition of the Thuringian tool specialists needs to harmonize and modernize its overall presentation. We create a visual identity with a catalogue system as precise and intelligent as the tools themselves, and as pleasant and approachable as the experts from Rennsteig.

Scope of the project

Redesign of the logo
Corporate design
Catalogue system

TAURON

A brand of pliers with identification potential was sought specifically for the North American cable processing industry as a professional target group.

The name expresses strength and stability: Tauron – made up of Taurus, the Latin word for a bull, and Electron as a term for the industry in which it is to be used. The design is deliberately rational, German and timeless.

Scope of the project

Naming
Claim development
Logo design
Corporate design

CITY MANAGEMENT HAMBURG

City Management Hamburg represents the interests of an economically and culturally attractive town centre.

The triad consisting of offers to a broad clientele, exclusive shopping amenities and closeness to the Alster lake is expressed in the three-colour logo, whereas an emotional key visual combined with changing cultural topics is used for advertising the occasions on which Sunday shopping is possible.

Scope of the project

Logo design
Corporate design
B2C communication, online/offline

AWI – ALFRED WEGENER INSTITUTE

The Alfred Wegener Institute is one of the world’s leading polar research centres; as part of the Helmholtz Community it holds a place in Germany’s scientific elite.

ondesign presents a corporate design system that gives space to the fascination of polar research and does justice to the scientific expertise of the AWI.

Scope of the project

Claim development
Redesign of the logo
Corporate design
Brochure system
Web design

STERNVITAMIN

The starting point for all visual communication is the new word trademark consisting of lettering specially developed for SternVitamin in which the designers emphasize the element VITA, the Latin word for life. This clearly expresses the USP and achieves a degree of differentiation unique in the vitamin industry.

www.sternvitamin.de

Scope of the project

Logo design
Type design
Corporate design
Brochure system
Web design
Exhibition design

MESSAGE ON THE BOTTLE

An invitation to designer friends of ondesign to create a personal message on a wine bottle. 70 contributions were received from 80 designers in 16 countries. The design for the exhibition was created by Francalma Nieddu and complemented with elements by Caimi Brevetti. After Hamburg and Milan, the exhibition will tour to other European cities and eventually find a home in a wine museum.

Awards

Scope of the project

Logo design
Communication design
Event conception
Exhibition design

I VIGNERI

Rebirth of the classic osteria: I Vigneri. Corrado Falco, a Hamburg restaurateur with Sicilian roots, had the idea of reviving a classic 50s style osteria in the heart of the city. We had the good fortune of already being acquainted with him and his founding team, and ondesign accompanied the entire design process and created the look of the restaurant, inside and out.In a modern retro style, we designed the logo, company sign, menu and wine list, aprons, table sets and many other elements that make the ambience a complete experience. The I Vigneri Caffè on the other side of the street continues the brand idiom in appropriate colour shades and offers its own products under the I Vigneri label.

Scope of the project

Logo design
Corporate design

MUSEUM MACHT STARK
(Museum makes you Strong)

The best approach is at eye level. So it’s young people themselves who show other youngsters around “their” museum. The sponsor of this peer education project is the German Museums Association. The aim of the initiative “Kultur macht stark” (Culture makes you Strong) – supported by the Federal Ministry of Education and Research – is to give educationally disadvantaged young people access to culture and the sciences. The ondesign team developed an appropriate visual identity for this project.

www.museum-macht-stark.de

Scope of the project

Logo design
Corporate design
Web design

RIFLESSO

The surface of an ordinary mirror made of polycarbonate, light and unbreakable, is pierced with embroidery. This creates a transparent, modern tapestry that can be made in different sizes and colours. Riflesso is an object charged with symbolic values. This is achieved by applying a decoration consisting of elements taken from archaic textile patterns such as those of Sardinian tapestries. Recipient of the award First Special Mention in the international competition Design and Mediterranean – Between present and future.

Awards

Scope of the project

Product design

IKEA / MUSEUM OF ARTS AND CRAFTS

A communication campaign was developed for the IKEA exhibition at the Museum of Arts and Crafts (Museum für Kunst und Gewerbe) in Hamburg. The 11-metre-high wall poster on the outside of the museum achieved a Gold Winner Award in the Graphis poster competition and is included in the famous Graphis Poster Annual of 2012.

Awards

Scope of the project

Claim development
Communication design
Exhibition design

KAY-LI

Brand logo, packaging and character development for a range of Asian sauces from TSI.

Scope of the project

Logo design
Packaging