ondesign has good
news for you!
Share our satisfaction with our latest project successes. Let our fascination with design inspire you, and be amazed at the variety of things we can help you with, from intelligent marketing strategy to logo design to CI, packaging design and entire brand relaunches. Here you can read about the latest projects weÔÇÖve done.
ondesign is helping M├╝hlenchemie, the world market leader in the flour improvement and enrichment category, with their repositioning and strategic brand relaunch.
The central element in this strategic brand relaunch, besides the new word/pictorial mark, is the new positioning ÔÇťUnderstanding FlourÔÇŁ which bundles all the key brand values. The line is already leading a double life in social media as a frequently-used hashtag.
See Corporate Design Project
Vegetarian and vegan nutrition are a huge trend, but making meatless hamburgers that taste good is a challenge.
Around the message ÔÇťGo Free FromÔÇŁ we worked with trade booth builder Preuss to design a booth for the IFFA in Frankfurt that brought Hydrosol a lot of attention. It featured selfie action, social media postings and naturally samples of HydrosolÔÇÖs tasty veggie burger.
HamburgÔÇÖs getting a new pizza hotspot. After the success of I Vigneri Restaurant and I Vigneri Bistro in downtown Hamburg, restaurateur Corrado Falco tapped the ondesign team a third time for his new restaurant concept Spaccaforno ÔÇô Pizza e Pane. ItÔÇÖs designed as a quick getaway from the daily routine. More on it coming soon.
The team concepted and designed a book over a hundred pages long for food company Hydrosol. The corporate book is packed with insights from the companyÔÇÖs early days as well current activities, and enriched with important information on worldwide nutrition, all in an attractive and on-brand editorial design.
Natural paper, stitched spine, Swiss brochure binding and silver spot foil on the cover - a special look and feel.
Stern-Wywiol Gruppe CEO Torsten Wywiol himself climbed onto the roof for a look towards the future of the company. The beginning of a new story...
In the name of the international jury, the CEO of the ondesign agency presented the Future Packaging Award to the beaming winners. For this award, the European Brand and Packaging Design Association (epda) challenges designers new to the field to come up with packaging ideas for foods of the future.
The team of Elisabetta Vedovato, Lorenzo Vivaldini, Chiara Versaico and Matteo Varisco won with their SEASY sample packaging project.
Find out more here.
In cooperation with COOMEDIA, the agency designed high-end documentation for an international collaboration. Three photography museums, Haus der Fotografie Deichtorhallen Hamburg, Foam Fotografiemuseum Amsterdam and Fotografie Forum Frankfurt, supported Olympus as the grant donor.
For the catalogue, a contemporary design idiom was chosen in order to emphasize the youthfulness of the photographers. This made it possible to unit three very different artistic approaches in one editorial design.
For exhibition dates see recommended.photo
For Airbus subsidiary CTC, ondesign created a new visual identity and positioning as a B2B brand. CTC develops lightweight fibre-composite components for the aerospace and other industries.
ondesignÔÇÖs designers and brand consultants guided the client through the internal discovery process, and from that generated an independent, confident corporate language and a distinctive new corporate design for all relevant online and offline media. ondesigners and CTC engineers worked hard to give the new brand outfit a successful take-off at JEC 2018 in Paris, the worldÔÇÖs largest event in the industry
515 entries from 39 countries around the globe - the WOLDA (Worldwide Logo Design Annual) jury in New York had a lot of logos to go over.
We are very proud that three of the many logos we have developed for clients ÔÇô INCH Designservice, Werkmeister Schlafsysteme and City Management Hamburg ÔÇô each won an AWARD OF EXCELLENCE.
What Kamer Kabashi and his company KATES have in common with the design strategists at ondesign is the fundamentals. ondesign is assisting KATES with a brand relaunch, including corporate design, website, B2B mailing and all relevant infographics.
At ondesign weÔÇÖre creating the fundamentals for future success, while KATES creates the fundamentals for good tennis. Tennis courts have very special requirements, and the KATES tennis court pros need to know exactly what theyÔÇÖre doing.
HamburgÔÇÖs Reeperbahn in St. Pauli is one of the worldÔÇÖs legendary entertainment and red-light districts, and remains a favourite of visitors to Hamburg to this day.
The logo, name and tagline of ÔÇťReeper B.ÔÇŁ show where the new beer brand hails from, with a look that hearkens back to the days when a sailor on shore leave would come here for an, er, good time. Six beers and six girls set the mood at any kind of event in Hamburg and beyond - in love with St. Pauli.
In cooperation with the House of Photography / Deichtorhallen Hamburg, the Foam Photography Museum in Amsterdam and the Photography Forum Frankfurt, starting this year Olympus will grant three fellowships every two years to promising young art photographers.
Working with Coomedia and Olympus Germany, ondesign developed the visual approach for the ÔÇťrecommendedÔÇŁ fellowship using the self-explanatory brand visual and a responsive website on art photography.
Real-estate company Sparda Immobilien, a subsidiary of Sparda Bank, engaged branding agency ondesign for its corporate brand relaunch. The real-estate sector is a heterogeneous market where only experienced specialists really have the knowledge and insight to give valid advice. A clear brand helps to bring experts and prospects together.
For Sparda Immobilien ondesign developed a design concept that greatly boosts the recognition of the brand. Or, as the client said concerning the new company logo, ÔÇťItÔÇÖs even faster and easier to recognize, especially in new media, and shows our association with the Sparda Bank.ÔÇŁ
More corporate design
A dynamic look for Hamburg as a financial centre
The look and feel of an entire industry is changing. ondesign is helping the portal of Finanzplatz Hamburg e. V. to a fresh new online look, integrating into it the core values of ÔÇťHanseatic reliabilityÔÇŁ and ÔÇťdynamic innovationÔÇŁ. The visual idiom and colour system were revised. Transparency, flexibility, and user-friendliness for lively exchanges among members are the drivers for this elegant, highly functional web portal.
COOMEDIA is an owner-operated consulting firm for corporate and brand collaboration. Founder and owner Henning Schnittcher is one of GermanyÔÇÖs leading experts on cooperations. ondesign assisted the company in a strategic repositioning and developed a new Corporate Design with a distinct brand architecture. The new tagline is an integral part of the brand configuration with the new COOMEDIA signet. We developed an internet presence with a visual idiom typical of the brand, and optimized for mobile devices.
ÔÇťThe ondesign team developed a presence for us that really reflects how dynamic we are. Our new brand motivates us as much as it does our clients and partners.ÔÇŁ (Henning Schnittcher, COOMEDIA)
Does brand design take courage? ItÔÇÖs not a rhetorical question, but the topic of a high-level congress in the capital of Taiwan. Brand owners and brand designers together face major challenges, and brand design has many strategic tasks to fulfil. ondesignÔÇÖs emphasis is on the storytelling approach, from the brand story to brand success.
East meets West was also part of the congress, as many very different design outlooks encountered each other. Despite globalization, local and regional design preferences are obvious, and are important communicators for reaching out to consumer communities. The history of a brand as its story is a leitmotif here.
The existing internet platform of the five Hamburg Stock Exchanges is based on the prize-winning
corporate design developed by ondesign, that leverages the classic architecture of the Stock Exchange Hall.
The new website serves to provide stakeholders with information quickly, especially on mobile devices,
as well as a fast link to Financial, Real Estate, Insurance and other specialist web spaces.
ConsumersÔÇÖ attitudes towards food are changing, and so are producersÔÇÖ. Young entrepreneurs with healthy new ideas are bringing fresh perspectives to the table. That can mean ÔÇťgo veganÔÇŁ or ÔÇť100% free.ÔÇŁ They expect complete transparency from their suppliers, as well as a new person-to-person way of doing business.
ondesign worked with trade booth builder Preuss to create the right get-together venue, a charming SternLife bistro for relaxed encounters among equals.
Our agency was invited to an international design competition for a new branding for the city of Bologna, the capital of Emilia Romagna. The project scope comprised a new logo and motto for the city with its tremendous history and innovative present.
Three very different approaches resulted. Which would you have chosen?
This Sicilian vineyard at the foot of Mt. Aetna has been family-owned for centuries. ondesign completely recast the old family coat of arms with its three pilgrim symbols (scallop, staff, rosemary sprig), and gave it an elegant feminine note, appropriate to the new mother-daughter management team. We also designed a complete alphabet based on a Jugendstil-era wine label.
We created wine labels with historical wallpaper motifs from the familyÔÇÖs classicistic country estate. The olive oil produced by the FattorieÔÇÖs centuries-old trees got its own product branding under the name Felicjuso.
Animals have a long tradition in brand design, and continue to play an important role, at ondesign as elsewhere.
The motives for choosing animal symbolism are not always just rational. While a hare might be an obvious choice for company founder ÔÇťde HaasÔÇŁ (ÔÇťthe hareÔÇŁ), or a ÔÇťwiseÔÇŁ owl for learning software, the same bird for a streetwear label is just barely explainable with the brand heritage, while a flamingo for a fish company really can only be something an eccentric owner could have come up with. But once established, each of these brand icons creates high recognition and emotional pull to match.
Animal mark studies and variations by ondesign: Werkmeister Schlafsysteme, Backyard Streetwear, Schliemann de Haas Lebensmittel Holding
Corrado Falco, a Hamburg restaurateur with Sicilian roots, had the idea of reviving a classic 50s style osteria in the heart of the city. We had the good fortune of already being acquainted with him and his founding team, and ondesign accompanied the entire design process and created the look of the restaurant, inside and out.
In a modern retro style, we designed the logo, company sign, menu and wine list, aprons, table sets and many other elements that make the ambience a complete experience. The I Vigneri Caff├Ę on the other side of the street continues the brand idiom in appropriate colour shades and offers its own products under the I Vigneri label.
Based on its award-winning corporate design for Hydrosol, ondesign further refined the brand with new key visuals, icons and a clear visual idiom for print media, screen, fairs and events. Hydrosol presents a lively, unmistakable visual identity at all touchpoints.
The company is one of the worldÔÇÖs most successful technology companies in its field, supplying the fine foods, dairy and meat industries with products for better flavour, longer keeping, additive-free recipes and vegan alternatives.
With several hundred special pliers for all sorts of applications in cable connections, it takes a tool to find the right Rennsteig tool quickly. That was our assignment for the new catalogue system, including new tool markings and last but certainly not least the relaunch of the complete corporate design.
The company, a traditional Thuringian toolmaker in the Knipex Group, wanted to harmonize and modernize its entire look. We created a visual identity as precise and intelligent as the tools themselves, and also as likable and outgoing as the people at Rennsteig.
ÔÇťMuseums give strength,ÔÇŁ ideally from peer to peer. So this time itÔÇÖs the kids who guide their peers through ÔÇťtheirÔÇŁ museum. Patron of this peer education project is the German Museum Association. The goal of the ÔÇťCulture gives strengthÔÇŁ initiative, promoted by the Federal Ministry of Education and Research, is to give relatively uneducated young people access to culture and science.
ondesign developed a visual identity to go with it. Over 80 museums across Germany are taking part with their own projejcts. Young people document their projects and show them as images and videos on a blog-like online platform.
For the Hamburg Chamber of Commerce ondesign developed a positioning and target-group-specific web concept, and the look and feel of a fresh design and youthful visual world. Functionally, the website features responsive design and gives a quick overview of all relevant aspects, with video examples and links to further information and advisory opportunities.
Crowdfunding sounds a little like finding money. And thatÔÇÖs what itÔÇÖs all about for young entrepreneurs looking for financing for their business ideas.
Werkmeister is a leading manufacturer of sleep systems ÔÇô high-end pillows, mattresses and box springs. We are helping them completely reinvent themselves.
ondesign is working with Werkmeister on a complete brand relaunch including repositioning and new brand identity system, tagline development and comprehensive corporate design for all touchpoints: online, offline and POS. A uniform communications system for B2B and B2C, with a brand-centric visual world starting from a redrawn signet of the Werkmeister seagull.
A well-known theatre will continue the tradition of its popular dance, variety and acrobatic performances at a new location. The new corporate design makes contemporary stage performance come to life, while drawing strength from the artistic roots and the legacy brand character of the ÔÇťFlying Buildings.ÔÇŁ
The visual experience is centred on the word module KULTURBAUTEN and the graphically revised symbol of an angel on a wagon wheel. In the free play of the design components, new configurations continue to be created for web, posters, fa├žade design and flyers.
ondesign presented a fresh interpretation of the brand and a corporate website based on content and mobile
first. The brand repositioning with its attendant communication is designed reach out to younger target groups.
The foundation was set up in 1994 by Prof. Heinz and Inge Sielmannn, and initiates, supports and furthers nature conservation and experience projects to a value of up to 9 million euros annually.
A brand, and a letter that says it all: BÔÇÖ
For its client Berryline, ondesign developed a brand for a lifestyle of sport, fitness, fun and high energy. The
agency provided the positioning, name, tagline development and packaging. The tagline is BÔÇÖ FIT, BÔÇÖ FAST, BÔÇÖ
FIRST. With three vitamin rich energy mix varieties featuring cranberries and cashews, raisins and pecans or
guarana, itÔÇÖs easy to choose: BÔÇÖ CLASSY, BÔÇÖ CLEVER or BÔÇÖ ENERGY.
TheyÔÇÖre for people who train longer, study longer, work longer or just want to play longer. BÔÇÖ is energy right
out of the pack. BÔÇÖ is a product and a growing community you can find at sport, fashion and lifestyle events,
and naturally in social media. Who do you want to BÔÇÖ today?
Over a period of several months, ondesign helped Barbara Wegmann create a personal brand with a clear message: ÔÇťBarbara Wegmann, breakup expertÔÇŁ. The agencyÔÇÖs designers created a web and print image to fit.
Wegmann, who has a degree in economics and enjoys parachuting, got the idea for her business from her personal experience. She advises couples in breakup situations, helping them achieve an orderly process and mutual consent on key issues. Barbara Wegmann addresses this loaded topic as a talkshow guest, in presentations, on social media and as a book author.
The software brand relates to the educational mission of the schools. The owl as a symbol of knowledge and its dissemination refers to teachers and their relation to adolescent students. The logo emphasizes an emotional and caring approach. It helps teachers to approach working with an unfamiliar tool reducing any psychological inhibitions. The design communicates: The software is easy to use. The claim promises: with "Ecole" (French for school) you can organize everything in a smarter way ("smarter organisiert").
The pictorial logo elements of the typical flight seeds of a dandelion plant symbolize the multi-functionality and mutlitple usability of the software products that are developed by softeam companies.
The conceptual idea is to connect an abstract product and service context with a recognizable emotional story.
The Rotary Club and the City of Naples have organized a competition of ideas for the development of the logo as part of the visual identity for the project of teenage alcoholism prevention. One glass with a drop below like an exclamation mark that draws attention and reinforces the ethical sense of drinking moderately with good tasting. Also becoming an eye-catching tattoo that you receive at the entrance to the disco.