ondesign realized the new
Corporate design for msw

The task for the ondesign team, in addition to the concept and design for a new website and a careful redesign of the company logo, was above all to work out a self-image together with the client that could also be understood from the outside: "We enjoy making complex things simple" is one of the core sentences.


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Project scope

Logo Design
Text development
corporate design
Visual language
web design
Info graphic
Brand strategy

The logo was discreetly modernised

msw stands for media service wasmuth, a leading brand in the media industry. Whether print, online or Out of Home – whoever is looking for media data for the entire D-A-CH region will find it at msw. Target groups are media such as marketers, agencies and service providers. ondesign has completely redesigned the company logo and derived a logical brand architecture with sub-brands.

A friendly world of colours and images

Giving orientation is another keyword. On this basis we created a presentation in which the employees present their special expertise in a very personal way. Colours and images create a pleasant atmosphere and a distinctive visual identity for the brand.

Individual symbolism rectifies complex content

A whole system of pictograms and brand-typical icons creates an almost playful way of easy access and a comprehensible presentation of complex interrelationships. Especially on the msw website, this makes orientation easy and quick.


„ondesign has also initiated strategic questions in various workshops. Together we redefined our core values and only then started the design process. With the new website we can present what we do much better.“

Matthias Wasmuth, Managing Director, media service wasmuth GmbH


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Corporate design is the visual part of your company’s corporate identity. For corporate design we don’t just create a logo and define company colours and fonts. We also develop a distinctive style for your brand and communication. This makes your company and its key values clearly recognizable and sets you apart from your competitors. Successful corporate design tells a story - the brand story, that aligns with your company strategy and gets customers excited.

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