Cooperation needs a name and a promise.
Seven different state agencies and companies are involved in the work on Hamburg’s streets. ondesign created the name INFRACREW HAMBURG, because it’s all about the city’s infrastructure. The logo shows a cross-section of a street with all its layers and functions. The key visual with the earth-mover makes it internationally clear: We build Hamburg.
As so often in this business, what might look fairly straightforward is actually the result of hard work, with many brainstorming sessions and discussions, endless notes, many sketches and overflowing wastepaper baskets. Once we knew we had something good, we took it to the client. In just a few discussion rounds, the city agencies and the Senate made all the necessary decisions and approved the relevant executions. The overall concept was finished in just a few weeks, because things can go quickly when there is enthusiasm for an idea and a shared goal.