COOMEDIA is an owner-operated consulting firm for corporate and brand collaboration. Founder and owner Henning Schnittcher is one of Germany’s leading experts on cooperations. ondesign assisted the company in a strategic repositioning and developed a new Corporate Design with a distinct brand architecture. The new tagline is an integral part of the brand configuration with the new COOMEDIA signet. We developed an internet presence with a visual idiom typical of the brand, and optimized for mobile devices.
“The ondesign team developed a presence for us that really reflects how dynamic we are. Our new brand motivates us as much as it does our clients and partners.” (Henning Schnittcher, COOMEDIA)
Does brand design take courage? It’s not a rhetorical question, but the topic of a high-level congress in the capital of Taiwan. Brand owners and brand designers together face major challenges, and brand design has many strategic tasks to fulfil. ondesign’s emphasis is on the storytelling approach, from the brand story to brand success.
East meets West was also part of the congress, as many very different design outlooks encountered each other. Despite globalization, local and regional design preferences are obvious, and are important communicators for reaching out to consumer communities. The history of a brand as its story is a leitmotif here.
The existing internet platform of the five Hamburg Stock Exchanges is based on the prize-winning
corporate design developed by ondesign, that leverages the classic architecture of the Stock Exchange Hall.
The new website serves to provide stakeholders with information quickly, especially on mobile devices,
as well as a fast link to Financial, Real Estate, Insurance and other specialist web spaces.
Consumers’ attitudes towards food are changing, and so are producers’. Young entrepreneurs with healthy new ideas are bringing fresh perspectives to the table. That can mean “go vegan” or “100% free.” They expect complete transparency from their suppliers, as well as a new person-to-person way of doing business.
ondesign worked with trade booth builder Preuss to create the right get-together venue, a charming SternLife bistro for relaxed encounters among equals.
Our agency was invited to an international design competition for a new branding for the city of Bologna, the capital of Emilia Romagna. The project scope comprised a new logo and motto for the city with its tremendous history and innovative present.
Three very different approaches resulted. Which would you have chosen?
This Sicilian vineyard at the foot of Mt. Aetna has been family-owned for centuries. ondesign completely recast the old family coat of arms with its three pilgrim symbols (scallop, staff, rosemary sprig), and gave it an elegant feminine note, appropriate to the new mother-daughter management team. We also designed a complete alphabet based on a Jugendstil-era wine label.
We created wine labels with historical wallpaper motifs from the family’s classicistic country estate. The olive oil produced by the Fattorie’s centuries-old trees got its own product branding under the name Felicjuso.
Animals have a long tradition in brand design, and continue to play an important role, at ondesign as elsewhere.
The motives for choosing animal symbolism are not always just rational. While a hare might be an obvious choice for company founder “de Haas” (“the hare”), or a “wise” owl for learning software, the same bird for a streetwear label is just barely explainable with the brand heritage, while a flamingo for a fish company really can only be something an eccentric owner could have come up with. But once established, each of these brand icons creates high recognition and emotional pull to match.
Animal mark studies and variations by ondesign: Werkmeister Schlafsysteme, Backyard Streetwear, Schliemann de Haas Lebensmittel Holding
Corrado Falco, a Hamburg restaurateur with Sicilian roots, had the idea of reviving a classic 50s style osteria in the heart of the city. We had the good fortune of already being acquainted with him and his founding team, and ondesign accompanied the entire design process and created the look of the restaurant, inside and out.
In a modern retro style, we designed the logo, company sign, menu and wine list, aprons, table sets and many other elements that make the ambience a complete experience. The I Vigneri Caffè on the other side of the street continues the brand idiom in appropriate colour shades and offers its own products under the I Vigneri label.
The face of a new finance brand - an elegant corporate website with a clear visual language, sophisticated typographic identity, and clearly structured content. Self-confident statements speak an open and personal language.
Icons in the brand style help speed orientation and give the brand an appealing human note. Or as CEO Sebastian Gründler put it: “Money needs personal advice, and you need a personal financial agent.”
Based on its award-winning corporate design for Hydrosol, ondesign further refined the brand with new key visuals, icons and a clear visual idiom for print media, screen, fairs and events. Hydrosol presents a lively, unmistakable visual identity at all touchpoints.
The company is one of the world’s most successful technology companies in its field, supplying the fine foods, dairy and meat industries with products for better flavour, longer keeping, additive-free recipes and vegan alternatives.
With several hundred special pliers for all sorts of applications in cable connections, it takes a tool to find the right Rennsteig tool quickly. That was our assignment for the new catalogue system, including new tool markings and last but certainly not least the relaunch of the complete corporate design.
The company, a traditional Thuringian toolmaker in the Knipex Group, wanted to harmonize and modernize its entire look. We created a visual identity as precise and intelligent as the tools themselves, and also as likable and outgoing as the people at Rennsteig.
“Museums give strength,” ideally from peer to peer. So this time it’s the kids who guide their peers through “their” museum. Patron of this peer education project is the German Museum Association. The goal of the “Culture gives strength” initiative, promoted by the Federal Ministry of Education and Research, is to give relatively uneducated young people access to culture and science.
ondesign developed a visual identity to go with it. Over 80 museums across Germany are taking part with their own projejcts. Young people document their projects and show them as images and videos on a blog-like online platform.
For the Hamburg Chamber of Commerce ondesign developed a positioning and target-group-specific web concept, and the look and feel of a fresh design and youthful visual world. Functionally, the website features responsive design and gives a quick overview of all relevant aspects, with video examples and links to further information and advisory opportunities.
Crowdfunding sounds a little like finding money. And that’s what it’s all about for young entrepreneurs looking for financing for their business ideas.
Werkmeister is a leading manufacturer of sleep systems – high-end pillows, mattresses and box springs. We are helping them completely reinvent themselves.
ondesign is working with Werkmeister on a complete brand relaunch including repositioning and new brand identity system, tagline development and comprehensive corporate design for all touchpoints: online, offline and POS. A uniform communications system for B2B and B2C, with a brand-centric visual world starting from a redrawn signet of the Werkmeister seagull.
A well-known theatre will continue the tradition of its popular dance, variety and acrobatic performances at a new location. The new corporate design makes contemporary stage performance come to life, while drawing strength from the artistic roots and the legacy brand character of the “Flying Buildings.”
The visual experience is centred on the word module KULTURBAUTEN and the graphically revised symbol of an angel on a wagon wheel. In the free play of the design components, new configurations continue to be created for web, posters, façade design and flyers.
ondesign presented a fresh interpretation of the brand and a corporate website based on content and mobile
first. The brand repositioning with its attendant communication is designed reach out to younger target groups.
The foundation was set up in 1994 by Prof. Heinz and Inge Sielmannn, and initiates, supports and furthers nature conservation and experience projects to a value of up to 9 million euros annually.
A brand, and a letter that says it all: B’
For its client Berryline, ondesign developed a brand for a lifestyle of sport, fitness, fun and high energy. The
agency provided the positioning, name, tagline development and packaging. The tagline is B’ FIT, B’ FAST, B’
FIRST. With three vitamin rich energy mix varieties featuring cranberries and cashews, raisins and pecans or
guarana, it’s easy to choose: B’ CLASSY, B’ CLEVER or B’ ENERGY.
They’re for people who train longer, study longer, work longer or just want to play longer. B’ is energy right
out of the pack. B’ is a product and a growing community you can find at sport, fashion and lifestyle events,
and naturally in social media. Who do you want to B’ today?
Over a period of several months, ondesign helped Barbara Wegmann create a personal brand with a clear message: “Barbara Wegmann, breakup expert”. The agency’s designers created a web and print image to fit.
Wegmann, who has a degree in economics and enjoys parachuting, got the idea for her business from her personal experience. She advises couples in breakup situations, helping them achieve an orderly process and mutual consent on key issues. Barbara Wegmann addresses this loaded topic as a talkshow guest, in presentations, on social media and as a book author.
The software brand relates to the educational mission of the schools. The owl as a symbol of knowledge and its dissemination refers to teachers and their relation to adolescent students. The logo emphasizes an emotional and caring approach. It helps teachers to approach working with an unfamiliar tool reducing any psychological inhibitions. The design communicates: The software is easy to use. The claim promises: with "Ecole" (French for school) you can organize everything in a smarter way ("smarter organisiert").
The pictorial logo elements of the typical flight seeds of a dandelion plant symbolize the multi-functionality and mutlitple usability of the software products that are developed by softeam companies.
The conceptual idea is to connect an abstract product and service context with a recognizable emotional story.
Separated - so what? Fall in love with your new life!
Barbara Moutarde is in her mid-forties. Four years ago, the mustard in her fridge was finished. A fact her then-husband did not like at all. A lucky strike for Barbara: It was the catalyst to change her life – completely. With plenty of humor and self-irony, Barbara makes on a new beginning.
ondesign designed the book cover – here comes the making-of and the final result (on the first page) to see.
The book (only in German) is for sale as a Kindle edition at amazon: www.amazon.de
With the aid of ondesign’s corporate branding specialists the holding company from the food sector is re-creating its entire visual image. The classic yet modern design surprises with the elegantly stylized iconic figure of a hare at the centre of the brand configuration – a reference to the name of Managing Director de Haas. Suggestive of heraldry, the design for the brand emphasizes the long tradition of the trading house.
For over 40 years Mykofarm has supplied up-market restaurants with mushrooms, in particular premium quality Périgord truffles from France.
ondesign is accompanying the relaunch of this long-established brand with a new logo and corporate design. The redesigning covers print media, the brand’s Internet presence as a responsive Web design and the appearance of the packs for the entire product range.
“blue fish, blue gold“: A collection of 5 pins with a small shoal of blue fish that represents the blue gold of the Mediterranean Sea, a source of valuable nutrients such as Omega-3. The graphic style is reminiscent of Vietri's hand-painted tiles. The pins are like a small amulet to wear, a jewel lucky charm, with a fish: a symbol that is shared in many cultures for peace, wisdom, abundance and harmony with the flow of life. Helping to turn dreams into reality.
2. INTERNATIONAL PINS CONTEST
Nutriamo il pianeta / Feeding the Planet
11.05. - 18.05.2014
Urban Center, Via Turati 6, 20052 Monza (MB) Italy
Mo-Fr 10-18 | Sa-So 10-12 and 15-18
Opening: 10.05.2014 at 18